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Engro Corporation — I Am The Change

“Indeed, Allah will not change the condition of a people until they change what is in themselves” (Quraan 13:11)

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Many of us are prone to complain and moan; about how our country is going in the doldrums the government is corrupt and inefficient, the people are uneducated, the roads are filthy, there is poverty all around, etc. However, very few realize that the change that they are seeking will come from none but themselves. Luckily for Pakistan there are many who decided to stop complaining and become agents of change.

In 2012, Engro Corporation launched a small initiative to recognize these true stalwarts of society who have worked tirelessly to improve access to education, health-care and livelihoods for Pakistan’s poorest of the poor.The initiative aims to collaborate with the corporate and the philanthropic sector of the country and help individuals and institutions who are pioneering initiatives to improve lives across the spheres of Livelihoods, Education and Health.

I Am The Change (IATC) celebrates those who decided it wasn’t enough to moan and groan but to start the rebuilding of our nation one brick at a time. These heroes would have served their causes without fame and recognition but to magnify these causes we need to highlight them, to support them, and to spread their deeds far and wide.

I had the opportunity to meet some of these heroes last year during a bloggers meet that Engro organized at T2F. This year, I was invited to the awards ceremony by Xenith Public Relations, along with very limited people from the Social Media community. I wish there had been more of Social Media representation at the dinner who could have spread the word far and wide through our collective ‘pens’.

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The event was an extravagant affair, some may even call it a bit over-indulgent. However, as a Trustee of a charitable trust (Ihsaas Trust), I understand to some extent why Engro wanted to splurge on it. The ugly truth is that money attracts money. The dinner was for the high and mighty of society, a bid to attract them and to get them to fill out pledge forms to support this cause of highlighting the heroes of society. And sadly those type of people don’t show up to eat daal chawal outside your local masjid. However, I still think the event could have been equally grand with a little less spent on decor, food and ‘shashkay’. For 10% saved off the cost of the event, we could change several lives at Ihsaas Trust or any of the IATC award winners.

This year’s recipients included the Azat Foundation in the category of education, working to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others.

In the category of Livelihoods, the award was given to Orangi Pilot Project that continues to focus on urban development and works with the underprivileged in the arena of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. The winner in the category of Health was Child Life Foundation (CLF) — an NGO providing comprehensive child health care services from emergency care to prevention. CLF provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.

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Previous winners of the IATC Awards in the various categories include organizations such as The Dream Foundation; The Garage School; Patients Welfare Association; Karachi Vocational & Training Centre; Child Aid Association; KhwendoKor (Peshawar); Akhuwat (Lahore).

CEVMK8yVAAAU1oTSpeaking at the occasion, Ali Ansari – outgoing President & CEO, Engro Corporation said, “We strongly believe in empowerment of communities by highlighting change agents who are working in high-impact areas such as education, health and livelihoods. Pakistan has a growing young population which will be in need of job opportunities. Coupled with the fact that half of the country cannot read or write and up to 25 million children not having access to school, the country is faced with an education, health and livelihood emergency. In this scenario it is imperative that we join hands to empower agents of change who are working to improve these social issues – IATC is a partnership platform that creates awareness and provides recognition to the unsung heroes from across Pakistan in order to support and multiply their efforts.”

The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.

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The evening included Ayesha Tammy Haq moderating a panel discussion with Ali Ansari and representatives from the corporate sponsors: Abrar Hassan from National Foods Limited, Kimihide Ando from Mitsubishi, and Zohair Sharif from Asiatic Public Relations representing Coca-Cola.

The one message that I found very useful from Ali Ansari’s speech was:

Corporations have slowly now realized that one solution that the world is looking for is Social Change. And that CSR is not just about lip service and throwing money at causes, but getting involved and really fostering change. Engro Corporation is on the right path with the I Am Change initiative. Let’s hope that more and more corporates join in to spark off a domino effect.
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