Tag Archives: Digital Activism

Engro Corporation — I Am The Change

“Indeed, Allah will not change the condition of a people until they change what is in themselves” (Quraan 13:11)

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Many of us are prone to complain and moan; about how our country is going in the doldrums the government is corrupt and inefficient, the people are uneducated, the roads are filthy, there is poverty all around, etc. However, very few realize that the change that they are seeking will come from none but themselves. Luckily for Pakistan there are many who decided to stop complaining and become agents of change.

In 2012, Engro Corporation launched a small initiative to recognize these true stalwarts of society who have worked tirelessly to improve access to education, health-care and livelihoods for Pakistan’s poorest of the poor.The initiative aims to collaborate with the corporate and the philanthropic sector of the country and help individuals and institutions who are pioneering initiatives to improve lives across the spheres of Livelihoods, Education and Health.

I Am The Change (IATC) celebrates those who decided it wasn’t enough to moan and groan but to start the rebuilding of our nation one brick at a time. These heroes would have served their causes without fame and recognition but to magnify these causes we need to highlight them, to support them, and to spread their deeds far and wide.

I had the opportunity to meet some of these heroes last year during a bloggers meet that Engro organized at T2F. This year, I was invited to the awards ceremony by Xenith Public Relations, along with very limited people from the Social Media community. I wish there had been more of Social Media representation at the dinner who could have spread the word far and wide through our collective ‘pens’.

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The event was an extravagant affair, some may even call it a bit over-indulgent. However, as a Trustee of a charitable trust (Ihsaas Trust), I understand to some extent why Engro wanted to splurge on it. The ugly truth is that money attracts money. The dinner was for the high and mighty of society, a bid to attract them and to get them to fill out pledge forms to support this cause of highlighting the heroes of society. And sadly those type of people don’t show up to eat daal chawal outside your local masjid. However, I still think the event could have been equally grand with a little less spent on decor, food and ‘shashkay’. For 10% saved off the cost of the event, we could change several lives at Ihsaas Trust or any of the IATC award winners.

This year’s recipients included the Azat Foundation in the category of education, working to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others.

In the category of Livelihoods, the award was given to Orangi Pilot Project that continues to focus on urban development and works with the underprivileged in the arena of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. The winner in the category of Health was Child Life Foundation (CLF) — an NGO providing comprehensive child health care services from emergency care to prevention. CLF provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.

1 IATC May 20152 IATC May 2015 3 IATC May 2015 5 IATC May 2015

Previous winners of the IATC Awards in the various categories include organizations such as The Dream Foundation; The Garage School; Patients Welfare Association; Karachi Vocational & Training Centre; Child Aid Association; KhwendoKor (Peshawar); Akhuwat (Lahore).

CEVMK8yVAAAU1oTSpeaking at the occasion, Ali Ansari – outgoing President & CEO, Engro Corporation said, “We strongly believe in empowerment of communities by highlighting change agents who are working in high-impact areas such as education, health and livelihoods. Pakistan has a growing young population which will be in need of job opportunities. Coupled with the fact that half of the country cannot read or write and up to 25 million children not having access to school, the country is faced with an education, health and livelihood emergency. In this scenario it is imperative that we join hands to empower agents of change who are working to improve these social issues – IATC is a partnership platform that creates awareness and provides recognition to the unsung heroes from across Pakistan in order to support and multiply their efforts.”

The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.

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The evening included Ayesha Tammy Haq moderating a panel discussion with Ali Ansari and representatives from the corporate sponsors: Abrar Hassan from National Foods Limited, Kimihide Ando from Mitsubishi, and Zohair Sharif from Asiatic Public Relations representing Coca-Cola.

The one message that I found very useful from Ali Ansari’s speech was:

Corporations have slowly now realized that one solution that the world is looking for is Social Change. And that CSR is not just about lip service and throwing money at causes, but getting involved and really fostering change. Engro Corporation is on the right path with the I Am Change initiative. Let’s hope that more and more corporates join in to spark off a domino effect.

Pakistan Take The Twenty 20 Cup and Twitter Too

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BOOM BOOM Afridi - © Associated Press
BOOM BOOM Afridi – © Associated Press

 Seventeen years after Imran Khan and his band of men in Green lifted the Cricket World Cup, history has repeated itself and Pakistan has been crowned the champions of the Twenty 20 World Cup.

Pakistan started with a wonderful bowling attack and managed to demolish the top order of SriLanka. However, a wonderful knock by Sangakkara managed to lift SriLanka to a respectable score of 139 for 6. Pakistan started their batting slow but steady and at one point it looked that we might have become too over-confident and ended up handing the game to our rivals. However, the stability in wickets proved to help and wonderful knock by Kamran Akmal followed by a spectacular knock by BooM BooM Afridi led Pakistan to lift the cup once again.

For the Blogging community of Pakistan (aka Blaagers), it was a double victory. An e-rally started to turn Twitter into a Sea of Green and to trend #PakCricket to the top trends on Twitter succeeded and the majority of Pakistanis on Twitter (and some on Facebook) changed their display picture to some form of the Pakistani flag. moreover, live tweeting and comments on the match using the hashtag #PakCricket managed to scale the trending topics chart on Twitter and fell just short of toppling over Father’s Day and Iran Elections related tags. The ability to trend a topic in face of other more international issues shows that Pakistani digital activism has a lot of potential. This was also seen when Teeth Maestro led a digital campaign (#LongMarch) to accompany the Long March carried out by the Lawyer’s to restore the Chief Justice of Pakistan.

Pakistani Fans celebrate their Teams win © AFP
Pakistani Fans celebrate their Teams win © AFP

Congratulations to the people of Pakistan, the Pakistani Cricket team, and the Blaagers for their success today. Live Long and Prosper.

From Other Blaagers …

Pakistan are the World T20 Champions!!
“You are a twit”, says Twitter
Pakistan wins T20 World Cup 2009, Hail Greens
The Enthusiasm of T20 World Cup win
Pakistan – T20 Champions!
Pak wins 20 20 World Cup
A Triumph Against The Odds — And Against The Cricketing Establishment Too
T20 Cricket: Pakistan is the World Champion
Pictures of Pakistan T20 World Cup Victory Celebrations
We are the Twenty20 World Cup Champions !!!
We can change our fortunes, The way we won the final

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Sea of Green – #PakCricket takes over Twitter

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I come from a family of Cricket fanatics; watching every cricket match; hosting a regular Sunday game in our Garage; night matches in Ramadan in the lane outside the house; a cousin of mine even played in the Singapore national team once upon a time.

I am an exception to the rule. I mean I’m fond of cricket just like most average Pakistani boys, I was even part of the Saint Patrick’s cricket team (representing the A-Levels) back when no one outside the school circuit had heard of my team mates Danish Kaneria and Faisal Iqbal. I still play occasionally for a team on Sundays (though less than what it used to be). I just am not much of a fan of watching matches. In fact I could technically claim not to have watched a complete match ever in my life. For me the excitement really builds up in the last overs when the game is a nail biting, thumb chewing kind, with everyone on the edge of their seats, jumping up with joy at every run or wicket (depending on which side you are supporting).

I am very excited about one particular match though: The Pakistan vs Sri Lanka Twenty 20 final being played at Lords stadium in England today. In fact i am so excited that it just might be the first cricket match I watch fully in my life.

In March this year, both teams were struck with tragedy when the Sri Lanka team was attacked by some anti-Pakistan elements on their way to a match in Lahore. Having graciously consented to play in Pakistan, despite the spate of terrorist attacks recently, Sri Lanka had showed its friendship to the Pakistani nation. Unfortunately, a dastardly attack left seven of the Sri Lankan players injured and five valiant Pakistani police officers dead. It was only the actions of one brave man, the bus driver Khalil Ahmed, that saved the team from what would have been an unbearable loss for the two nations and the world of cricketing. This match will not only be about dominance in the cricket field. It will be a signal to the barbarians who attacked in March that the Pakistani and Sri Lankan people are opposed to their actions. It will be a call for peace and the elimination of bigotry. It will be a match for unifying these two countries again in a friendly environment to put a salve over the wounds caused by the terrorists.

Rival Captains on the eve of the match - © Getty Images
Rival Captains on the eve of the match - © Getty Images

The other reason why I am so excited about this match is that the digital activists of Pakistan, the blogging community and the Tweeters of Pakistan have come up with a campaign to promote Pakistan and support our team in this important match. All over the social networking sites like Facebook and Twitter , countless have changed their display pics to show the Pakistan flag. My twitter stream has turned into a “Sea Of Green” as friend after friend raises up the Pakistan flag to support our boys in their bid to beat the yet unbeaten Sri Lankan side.

We have also attempted on twitter to gain some recognition nternationally by tweeting with the #Pakcricket hashtag, so that we can grab a spot on the top trending topics of Twitter.

PakCricket on trending Topics
PakCricket on Twitter Trending Topics - Courtesy TeensPk

 

Twitter recently shot to internation fame when the #IranElections tag became the best source of information out of Iran following the unrest of the elections (it is still the top topic on Twitter). In addition, countless changed their display pics to show a Green overlay, a move being called the “Wave of Green” for supporters of the Iranian opposition. The “Sea of Green” is our version of the same, albeit on a very non-controversial and free of propaganda cause.

We, the blogging community of Pakistan (or the Blaagers as we call ourselves), are on a campaign to bring a smile to the face of every Pakistani, by supporting our team in what will Insha’Allah be a historic win for them.

Teeth Maestro, one of Pakistan’s top bloggers and digital activists, has a very good post on the specifics of our e-Rally. It has very clear instructions on the steps you need to take to support our campaign.

Raza Abbas and Hina Safdar throw in their two cents on the topic as well while Bites85 posts on TeensPk about #PakCricket being a trending topic on twitter.

Well the games about to begin so catch it live at Lords. You can also catch a live coverage of the #PakCricket tweets through TeaBreak.pk.

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