Tag Archives: Advertising

Trident — Now refreshing minds (and mouths) in Pakistan

I have always been a gum chewer; yes Supari (more specifically Tulsi) was always a bigger vice of mine for a while but I was carrying Fusen Gum in my O-Levels days in a special box that ensured the gum would not get soaked in sweat in my pocket (car A/Cs in those days was a luxury and jawani mein khail kood bhi kar laitay thay kabhi kabhi).

I was known in O-Levels and earlier as Bubble (shortened from Bubblegumwala — stemming from my name Balagamwala) and to this day one of my oldest friend’s family still calls me Bubble…. choices were limited in those days — Fusen Gum, Spout (with its liquid center) and then we had BP’s Bubble Bar. This was pre- Ding Dong era and my memory eludes if Hilal was a player in those days or not. There was some local prevalent Bubblegum brand whose name eludes me currently (was it King Kong?). It certainly was not called Ding Dong.

Having quit Tulsi in 2003 and smoking in 2004 (and again quitting Tulsi in 2007 — hey one needs a crutch after giving up smokes), chewing gum was again my go-to vice. It has always gotten my brain working during periods of studying or working. And it helped keep the smoking and Tulsi cravings at bay too.

I bounced from brand to brand, never really enjoying the local brands much and after couple years of Extra (which was my brand in college in USA and I first had in 1993 when my parents returned with a big box from the USA), I gravitated to Trident Cinnamon these last couple years. I liked the chewing consistency especially when I popped two in my mouth and the Cinnamon taste was nice and strong for my liking. Extra just didn’t seem to be chewy enough for me.

Then came the whole issue with Trident posting on their page that some varieties (such as a Trident Splash) may have porcine (that’s pig-based) gelatin and all of a sudden there was always a feeling of suspicion of the ingredients in the back of my mind (though visually there is not any major red flags in the USA manufactured version of regular Trident).

Ingredients of Trident USA PackI was not going to go and have Ding Dong (I am sorry but it’s just plain bad gum). Ho hum bada bing bada bum we skip forward to current day (ok ok 2 weeks back — I take my time to write things OK)  when Mondelez Pakistan (wohi Cadbury kuch meetha hojaye walay loag) sent me a nice little arrangement — announcing the official launch of Trident in Pakistan. A big shout out to Asiatic Public Relations for keeping me on their list for this.

trident-chewing-gum-boquetFour flavors — Peppermint, Spearmint, Strawberry and Watermelon. Single piece retailing at Rs 5 and a 5-pack retailing at Rs 25. This is comparable to the “imported” version being smuggled in — the 24 piece pack is Rs 100 in retail. The official Pakistani packs are actually made in Egypt (singles) and Turkey (5-packs). The pieces are slightly flatter compared to the international version and I have to see if the actual grammage per piece is the same or not. I personally like the packaging for the Pakistan version as the 24-piece one is not a very good usability design for practical purposes.

The best part of the official version being sold (for me atleast) is that it takes care of the whole uncertainty of Halal or Haram. Here is a reply by Trident Pakistan on their Facebook page.

In every country where we sell our products, we strictly comply with local laws and regulations, and employ stringent quality procedures to ensure that our products are of the highest standard of safety and quality.

Therefore, all flavours and units of Trident being sold in Pakistan, under the umbrella of Mondelēz Pakistan Ltd., are halal certified at source.

We hope this satisfies your concern.

Ofcourse there are plenty of folks out there who are either conspiracy theory junkies or have a low level of trust. For them I advise asking the local companies for their Halal certification as well.

How does the Pakistan version fare against the US version in terms of taste? Well to be honest I have mainly stuck to Cinnamon on the US version so can’t give an apples to apples version of it. Having tried all four Pakistan flavors (thanks to the free sampler I got from Mondelez Pakistan) I have decided I would stick with Peppermint as the main flavor with Watermelon now and then for some change. Why? Well, I never liked Spearmint gum much for some reason (whichever brand it may be). So one flavor was kind of out by default. The Strawberry flavor starts off real good but the flavor disappears very fast and one starts getting a bitter taste  which I think is actually the artificial sweetner taste to blame. Watermelon is really good and lasts longer than Strawberry as well. However, it too fades a tad bit too fast for my liking. Peppermint is the one that gives me a refreshed mouth for long enough for me to tire of the gum. Actually to be honest Cinnamon is great in this aspect — the flavor keeps going extremely long. Hence, I am about to start a petition soon on Change.org asking Mondelez Pakistan for Cinnamon to be launched here. Let me know below if you would sign it.

Since the Trident gift was shared with my wife and elder son, last week I had to replenish my stocks and so I made my first official purchase. So I am now a paid customer of Trident. 🙂

All in all, being a Trident chewer before also, I am now a customer of Trident Pakistan. Now I am looking forward for Trident to launch more flavors soon to give fans a bigger choice and to keep me hooked by giving me some variety.

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Sooper Hai Azadi … but what is Azadi?

14th August is around the corner (literally gali kay nukkar par – the silencer bagair ki motorbikes are already out) and we see the surge of Independence Day fervor all around. I have always been a true patriot but as I have mused in the past, celebrating Independence must also be coupled with positive action.

So I was pleasantly surprised when Peek Freans Sooper, the largest selling biscuit in Pakistan, invited a few bloggers over for a discussion panel. What was enticing were the names of Jehangir Khan, Jibran Nasir, Shehzad Roy, and Saba Gul as the participants. The mix promised to bring several diverse thoughts to the panel and the presence of Umair Jaliawala as the moderator intrigued me further.

I had notified ahead of time that I may be joining in late due to some professional commitments and so I was surprised when I walked in just as the event had really kicked off. Umair was quick to quip in his banter that Pakistanis ko time par na aanay ki bhi azadi hai. And that sadly is seen the truth.

IMG_0504(Saadia Naveed – Deputy MD, EBM)

We heard a few brief words from Saadia Naveed, the Deputy Managing Director, of English Biscuit Manufacturers on Sooper and just how it has become The Brand of EBM in effect becoming the identity of EBM even eclipsing the actual Peek Freans brand (of which it is a subset). The advertising campaigns of Sooper have always been very catchy and sticky. Even as I write this the words ‘Sab say aagay, sab say oopar’ echo in my head.

Adnan Ali Bajwa, the Brand Manager of Sooper, then led us through the thought process for the new Sooper Hai Azadi campaign that Sooper was to launch that night on all Media. He spoke of how how Sooper is a biscuit that binds the various elements of Pakistani society, bringing them together in unity through its taste. You will find the laborer in the street enjoying the egg and milk taste just as you will find it being served with tea in the top corporate offices. Thus, they wished to incorporate all the sounds of the Paksitani society in a jingle that linked to the Independence Day. So the evergreen “Mein Bhi Pakistan Hoon, Tu Bhi Pakistan Hai” was chosen but the various sounds of daily life were incorporated (rather beautifully I may add) in the tune. Whether it is the sound of pots clanking, or the sound of a golawala crushing ice, or the sound of rice as it is being cleaned, the tune beautifully brings to life the essence of Pakistani society accompanied with the bright colors of our vibrant country. Indeed as the ad says, Azadi naam hai aik khoobsurat ihsaas ka.

Panel-768x356(L to R: Umair Jaliawala, Jehangir Khan, Shehzad Roy, Jibran Nasir, Saba Gul)

The Panel discussion was kicked off with Jibran Nasir speaking first (he apologized he had a commitment with his mother that took priority to all). And Jibran is one passionate man when it comes to this country and fixing the broken society. While we may not see eye to eye on certain issues, there is no doubt he is a man of action. Each panelist was asked what Azadi meant to him. Bringing up the Quetta blast and the wiping out of an entire generation of lawyers in Balochistan, he didn’t mince any words to what Azadi meant to him. The freedom to have your rights, the right to education, the right to clean water and the right to speak your mind.

(Found a recording of Jibran’s words thanks to Hiba Moeen)

We then turned to Jehangir Khan, the Squash legend as he spoke about the freedom his squash career brought to him. How as a sickly child he was not allowed to play despite being from a family of professional Squash players. How, when his father found him in the courts one day and saw the talent his son had. He spoke of the passing away of his elder brother, a promising squash player due to a heart attack on the court at the young age of 28 and how for a while Jehangir stopped playing because if a fit man like his brother died, what would he a sickly kid be able to do. However, his family convinced him and he went after the championship with a passion to realize his brother’s dreams. And he did so, with 551 unbeaten games. A true behemoth in the world of Squash. His azadi was the ability to achieve something in memory of his brother.

Shehzad Roy, singer and musician turned Social Activist, termed Azadi as the freedom to love his country despite everything. When you fall in love with someone you don’t leave them because they have flaws. Despite majority of his family being abroad and asking him to leave, he still is a Pakistani citizen and lives here because he loves this nation.

Saba Gul, CEO of Popinjay, a high street accessories brand in the US which combines a for-profit model with social entrepreneurship and skill development in villages in Pakistan. Saba described her moment of Azadi when she quit a custom-designed tech job which utilized her two MIT degrees, and decided to move back to Pakistan and start the project that eventually became Popinjay. While I had met Saba several years before when Popinjay was known as Bags for Bliss, I never really had a chance to talk to her about how it is structured. I am hoping to get a chance to communicate more with her so I can understand and also maybe get some ideas for Ihsaas Trust, a microfinance and social uplift organization I happen to be a Trustee of. Unfortunately, Saba left the venue right after the panel and I was unable to talk to her. So that goes on my things to do I guess.

Unfortunately, all of the panelists were not there for the refreshments part of the event (though Jehangir Khan sahab did stick around for some photos with us). Thus, unfortunately I was unable to really talk to any of them in detail (guess they were available in the earlier “networking” time slot pre-event which I missed). I did get a chance to talk to Adnan Bajwa, the brand manager, and found him really passionate about the campaign and his brand.

IMG_0745(DiscoMaulvi with Squash Legend Jehangir Khan)

The evening was capped with some scrumptious bun kababs and aaloo cholas. The best refreshment I have seen at a blogger event so far. So kudos to EBM for that :).

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(I am missing from this bloggers pic as I was busy eating the yummy bun kababs…. LOL)

#Hot Secret Revealed! Infinix Pakistan to launch new Smartphone

The #HotSecret has been revealed

The #HotSecret that Daraz.pk was promoting is the launch of a smartphone by Infinix Pakistan.

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Looking at the offerings by Infinix on their website, we see some amazing design and specs. Now what needs to be seen is what the price range is for their phones. Will it be extremely high end in the category of Samsung and HTC or will it give the more economical brands like Q-Mobile, Voice, and Rivo a run for their money?

The advert for the first phone to be launched promises amazing battery life. Two days battery in a smartphone? Wow!!

Some leg work has led to the conclusion that the phone being launched is the Infinix Hot Note X551.

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My guess is it will retail at PKR 11,499/- in Pakistan. If it does it will blow Q-Mobile right out of the market!

Well Daraz, tell us this #HotSecret already!

Twitter, Facebook, and Instagram have buzzing with the #HotSecret tag these last 3 days. Something is being launched by Daraz.Pk and they are trying to be a tease about it.

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The advertisement on the website (which is extremely lewd and suggestive and hence not going to be posted on this blog), sort of gives it away. It has to be a phone or some kind of electronic device.

Ofcourse the folks on Social Media had some funny stuff tagged on the trend:

So what exactly is this #HotSecret?

OK Baba OK! I will tell you! Daraz is launching a new smartphone! For more details keep checking Daraz.pk.

An evening of fun & frolic with Peek Freans Rio

As a parent, one is always on the lookout for opportunities to take the kids out to something fun and exciting out of the routine. Thus, when I got the invite from Asiatic Public Relations to the Rio Fun Carnival, I immediately whatsapped the invite to my kids’ secretary (AKA Mrs DM) to check on their busy schedule.

“We have a play date at a friend’s house in the evening.”

Ah! Just my luck. There goes my chance to spend some quality time with ’em! And I was a bit behind on my hours logged as a cool dad since the previous weekend I had been tied up with accompanying Ustaadh Adnan Rashid, while he was in Karachi for AlKauthar Karachi‘s workshop Signs of The Hour. And I had another meeting/dinner coming up on Sunday night.

The phone beeped and it was Mrs DM. The kids wanted to skip the play date and go to the Carnival! Yay!

We were met at the gate by APR folks who guided us through to the special area where the evening festivities were to take place. There were various attractions for the kids like a clown and face painting.

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There were also plenty of goodies to be had — popcorn and cotton candy without measure. IB (my elder son) must have had atleast 5 of those cotton candies!). And ofcourse there were plenty of ticky packs of Rio — Pakistan’s Favorite Cream Biscuit — for all to much on.

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Even I dived into a pack.

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We had some very young participants to the carnival too…

The evening’s festivities were conducted by the entertaining and hilarious Khalid Malik, who can get kids as involved as he can adults. Incidentally, I first met Khalid at a trip to the beach that APR organized on behalf of Coke and our paths have crossed many a times since.

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Speaking on the occasion, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), the makers of Peek Freans RIO, stated, “When you think of Peek Freans RIO, you think of the fun-filled and flavourful experience it provides, especially for children, as they are the main target consumers of this product. We at EBM strongly believe that an essential part of growing up is to have an active lifestyle, and our event is aimed to bring home this message in a fun way.”

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Prizes such as X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers were given throughout the evening to winners who were chosen earlier through a competition that required people to text unique codes printed on Peek Freans RIO packs to a designated number. There were some very happy kids from all over Karachi that evening with big gift boxes.

The evening festivities also included a great juggling performance and a magic show that had the kids (and their parents) thoroughly entertained.

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And this carnival seemed to have something common with the melas of Bollywood fame…

And once all the fun and frolic inside was over was all over, we had the opportunity to us free passes to some of the rides in the amusement park.

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All in all the evening was filled with fun and excitement. A much needed family evening of fun courtesy English Biscuit Manufacturers (Private) Limited.

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LOVE makes the world go round! | Valentines Day

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Lets’ face it, we Love all there is to do with love. And why not?

LOVE makes the world go round!

It is a beautiful and pure emotion; Fresh & crisp like daisies in sunshine, deep & strong like the ocean. It is a need, a desire, a want, a fancy created by Allah

And among His signs is this, that He created for you mates from among yourselves, that you may dwell in peace and tranquility with them, and He has put love and mercy between your (hearts): Verily in that are signs for those who reflect" (Surah Ar-Rum,30: Verse, 21)

ALAS!

Come 14th February, love is hijacked & sold, like cheap candy that leaves a bad taste in the mouth – But, wrapped in very fancy paper! And they call it VALENTINE’S DAY.

Special red roses, specially designed cards, “extra special” discounts on that oh so special dinner, supported by special TV shows, specially crooned songs to get you in that special mood – the stage is set for one special marketing genius day!

You think, like millions of others, this is all specially for me? Why have we allowed love to become a commodity?

And have we considered what “brand” of love Valentine’s day is promoting? Same as the media does … “virtual love” … images of tall, dark & handsome, petite yet voluptuous, sacrifice through rebellion, passion as reckless, and “love” as pleasurable sin. Everything is so dramatic, so momentary and yet so alluring …

Do we really know the difference between real love and virtual love?
Or have we all started living in “La La Land.”

The Canadian Red Cross says,

“Valentine’s day hype can fuel youth dating violence. Our culture starts laying the groundwork at a very early age to convince young people that romantic love is all important. However, we often neglect to teach young people what’s health and what isn’t in romance."

We have imported a phenomenon that thinking people in the west are rejecting –cigarette companies found a new “market” in us when anti-smoking campaigns took hold in the west. They need to sell, we need NOT BUY.

Stop and think. Does a card with some one else’s pre printed paid emotions spell out “romance” for us? Do we want to find ”love” by following a pagan festival that had a lottery to distribute women for entertainment?

WE HAVE AN ALTERNATIVE … Realistic, constructive and fulfilling.

The Prophet (PBUH) said: NIKAH is my sunnah … (Bukhari & Muslim)

Islam offers real love, real romance and real flirting!

Yes. Flirting …

Who says we can’t flirt with our husbands/wives or be passionate or go out on dates? It is all there and worth waiting for

Allah protects us from the short lived glamour of “virtual love” and has blessed us with the finest and purest relationship between a boy and a girl – marriage.

The Prophet (PBUH) enjoyed an especially meaningful married life. By modern standards he was a liberal and open-minded man. He had no problem declaring in public that his wives were the dearest and fondest to him.

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A few decades down, we will hear “Valentine’s day is part of our cultural tradition”! Today we hear, “What is the harm in expressing love on 14th February?”

Quotable quotes

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Are we still going to press the ball gowns and tuxedos? Select a partner and set the scene for Valentine’s day? Grab the tickets and tables before they are sold out? Hook up with a friend to cover up our absence at home … just in case we miss out? … miss out on what?

YOU DECIDE.

Write-Up Courtesy Perceptions
Education through Qur’an & Sunnah
www.perceptions.org.pk

The Unjust Killing of a single human …

Pakistanis have been subjected to extreme violence over the years since independence, increasingly so in the recent years since we got dragged, screaming and protesting, in the Global War on Terror. Whether it is gruesome suicide bombs or the senseless ethnic violence that seems to erupt in Karachi every now and then, violence and unjust killing of the innocent seems to be on the rise.

The issue whether it is that of Mohajir / Pathan / Balochi / Sindhi / Punjabi or whether it is that of Barelvi / Deobandi / Ahl-e-Hadith / Shia, at the end of the day it is often the innocent that end up in the morgues.

Attacks on holy places (of any religion) are forbidden in Islam and the harming of civilians, women, and children declared a transgression by the Quran. Why then in this country that our forefathers demanded on the name of Islam are we blindly ignoring what Islam commands?

A recent billboard campaign was spotted in certain areas of Karachi (not the posh areas most of you frequent but the area of the masses) that hopes to highlight this issue of the death of the innocents. It is part of a larger effort to educate the masses by this medium.

The billboard is the gist of the message of verse 23 of Surah Al-Maida of the Holy Quran:

“O People! Whosoever kills a human being unjustly it is as if he has killed all mankind, and whoso saves a life it is as if he has saved all mankind.”

 

The group behind this campaign is a bunch of friends whose aim is seeking the pleasure of Allah (SWT). You may contact them through me if you feel you would like to contribute to such campaigns in the future (either financially or intellectually).

 

May Allah (SWT) protect us from the evil of those who spread hate and sectarianism amongst us and guide these people to the truth. Aameen!