Last night I was forwarded a video on Facebook that I found deeply disturbing. Disturbing because it reminded me of the many times in my life that I too had skipped or delayed saying my Salat (Arabic for prayers).
This video is an effort of the team of Aqim Salatak (Arabic for “Establish Prayer”) who believe:
“If we can convince people to eat and drink through advertising, then it is even more important to convince them to pray”
Unfortunately, their website is in Arabic but they do have a fan page on Facebook.
The video is part of many that have been placed on TV and the internet to raise awareness among the youth of the importance of praying.
Another video from them shows a group of Soccer players playing an intense game. On timeout, they all gather to pray together. The aim is to promote that no matter where you or what you are doing, at the time for Salat, one should stop and pray.
These videos are a wonderful idea and should be translated in English and other local languages to enhance their message.
May Allah reward the creators of these videos. Their efforts will help many return to prayer.
Other People Who Have Appreciated These Efforts
Noble initiative — TV ads prod people to pray (Arab News)
Aqim Salatak – UAE Kitten
Aqim Salatak – Saudi Arabian Prayer Campaign
Aqim Salatak – Establish Your Prayer Videos
Saudi TeleVision Public Service Annoucements: Pray Before It Is Too Late!