Trident — Now refreshing minds (and mouths) in Pakistan

I have always been a gum chewer; yes Supari (more specifically Tulsi) was always a bigger vice of mine for a while but I was carrying Fusen Gum in my O-Levels days in a special box that ensured the gum would not get soaked in sweat in my pocket (car A/Cs in those days was a luxury and jawani mein khail kood bhi kar laitay thay kabhi kabhi).

I was known in O-Levels and earlier as Bubble (shortened from Bubblegumwala — stemming from my name Balagamwala) and to this day one of my oldest friend’s family still calls me Bubble…. choices were limited in those days — Fusen Gum, Spout (with its liquid center) and then we had BP’s Bubble Bar. This was pre- Ding Dong era and my memory eludes if Hilal was a player in those days or not. There was some local prevalent Bubblegum brand whose name eludes me currently (was it King Kong?). It certainly was not called Ding Dong.

Having quit Tulsi in 2003 and smoking in 2004 (and again quitting Tulsi in 2007 — hey one needs a crutch after giving up smokes), chewing gum was again my go-to vice. It has always gotten my brain working during periods of studying or working. And it helped keep the smoking and Tulsi cravings at bay too.

I bounced from brand to brand, never really enjoying the local brands much and after couple years of Extra (which was my brand in college in USA and I first had in 1993 when my parents returned with a big box from the USA), I gravitated to Trident Cinnamon these last couple years. I liked the chewing consistency especially when I popped two in my mouth and the Cinnamon taste was nice and strong for my liking. Extra just didn’t seem to be chewy enough for me.

Then came the whole issue with Trident posting on their page that some varieties (such as a Trident Splash) may have porcine (that’s pig-based) gelatin and all of a sudden there was always a feeling of suspicion of the ingredients in the back of my mind (though visually there is not any major red flags in the USA manufactured version of regular Trident).

Ingredients of Trident USA PackI was not going to go and have Ding Dong (I am sorry but it’s just plain bad gum). Ho hum bada bing bada bum we skip forward to current day (ok ok 2 weeks back — I take my time to write things OK)  when Mondelez Pakistan (wohi Cadbury kuch meetha hojaye walay loag) sent me a nice little arrangement — announcing the official launch of Trident in Pakistan. A big shout out to Asiatic Public Relations for keeping me on their list for this.

trident-chewing-gum-boquetFour flavors — Peppermint, Spearmint, Strawberry and Watermelon. Single piece retailing at Rs 5 and a 5-pack retailing at Rs 25. This is comparable to the “imported” version being smuggled in — the 24 piece pack is Rs 100 in retail. The official Pakistani packs are actually made in Egypt (singles) and Turkey (5-packs). The pieces are slightly flatter compared to the international version and I have to see if the actual grammage per piece is the same or not. I personally like the packaging for the Pakistan version as the 24-piece one is not a very good usability design for practical purposes.

The best part of the official version being sold (for me atleast) is that it takes care of the whole uncertainty of Halal or Haram. Here is a reply by Trident Pakistan on their Facebook page.

In every country where we sell our products, we strictly comply with local laws and regulations, and employ stringent quality procedures to ensure that our products are of the highest standard of safety and quality.

Therefore, all flavours and units of Trident being sold in Pakistan, under the umbrella of Mondelēz Pakistan Ltd., are halal certified at source.

We hope this satisfies your concern.

Ofcourse there are plenty of folks out there who are either conspiracy theory junkies or have a low level of trust. For them I advise asking the local companies for their Halal certification as well.

How does the Pakistan version fare against the US version in terms of taste? Well to be honest I have mainly stuck to Cinnamon on the US version so can’t give an apples to apples version of it. Having tried all four Pakistan flavors (thanks to the free sampler I got from Mondelez Pakistan) I have decided I would stick with Peppermint as the main flavor with Watermelon now and then for some change. Why? Well, I never liked Spearmint gum much for some reason (whichever brand it may be). So one flavor was kind of out by default. The Strawberry flavor starts off real good but the flavor disappears very fast and one starts getting a bitter taste  which I think is actually the artificial sweetner taste to blame. Watermelon is really good and lasts longer than Strawberry as well. However, it too fades a tad bit too fast for my liking. Peppermint is the one that gives me a refreshed mouth for long enough for me to tire of the gum. Actually to be honest Cinnamon is great in this aspect — the flavor keeps going extremely long. Hence, I am about to start a petition soon on asking Mondelez Pakistan for Cinnamon to be launched here. Let me know below if you would sign it.

Since the Trident gift was shared with my wife and elder son, last week I had to replenish my stocks and so I made my first official purchase. So I am now a paid customer of Trident.🙂

All in all, being a Trident chewer before also, I am now a customer of Trident Pakistan. Now I am looking forward for Trident to launch more flavors soon to give fans a bigger choice and to keep me hooked by giving me some variety.

Sooper Hai Azadi … but what is Azadi?

14th August is around the corner (literally gali kay nukkar par – the silencer bagair ki motorbikes are already out) and we see the surge of Independence Day fervor all around. I have always been a true patriot but as I have mused in the past, celebrating Independence must also be coupled with positive action.

So I was pleasantly surprised when Peek Freans Sooper, the largest selling biscuit in Pakistan, invited a few bloggers over for a discussion panel. What was enticing were the names of Jehangir Khan, Jibran Nasir, Shehzad Roy, and Saba Gul as the participants. The mix promised to bring several diverse thoughts to the panel and the presence of Umair Jaliawala as the moderator intrigued me further.

I had notified ahead of time that I may be joining in late due to some professional commitments and so I was surprised when I walked in just as the event had really kicked off. Umair was quick to quip in his banter that Pakistanis ko time par na aanay ki bhi azadi hai. And that sadly is seen the truth.

IMG_0504(Saadia Naveed – Deputy MD, EBM)

We heard a few brief words from Saadia Naveed, the Deputy Managing Director, of English Biscuit Manufacturers on Sooper and just how it has become The Brand of EBM in effect becoming the identity of EBM even eclipsing the actual Peek Freans brand (of which it is a subset). The advertising campaigns of Sooper have always been very catchy and sticky. Even as I write this the words ‘Sab say aagay, sab say oopar’ echo in my head.

Adnan Ali Bajwa, the Brand Manager of Sooper, then led us through the thought process for the new Sooper Hai Azadi campaign that Sooper was to launch that night on all Media. He spoke of how how Sooper is a biscuit that binds the various elements of Pakistani society, bringing them together in unity through its taste. You will find the laborer in the street enjoying the egg and milk taste just as you will find it being served with tea in the top corporate offices. Thus, they wished to incorporate all the sounds of the Paksitani society in a jingle that linked to the Independence Day. So the evergreen “Mein Bhi Pakistan Hoon, Tu Bhi Pakistan Hai” was chosen but the various sounds of daily life were incorporated (rather beautifully I may add) in the tune. Whether it is the sound of pots clanking, or the sound of a golawala crushing ice, or the sound of rice as it is being cleaned, the tune beautifully brings to life the essence of Pakistani society accompanied with the bright colors of our vibrant country. Indeed as the ad says, Azadi naam hai aik khoobsurat ihsaas ka.

Panel-768x356(L to R: Umair Jaliawala, Jehangir Khan, Shehzad Roy, Jibran Nasir, Saba Gul)

The Panel discussion was kicked off with Jibran Nasir speaking first (he apologized he had a commitment with his mother that took priority to all). And Jibran is one passionate man when it comes to this country and fixing the broken society. While we may not see eye to eye on certain issues, there is no doubt he is a man of action. Each panelist was asked what Azadi meant to him. Bringing up the Quetta blast and the wiping out of an entire generation of lawyers in Balochistan, he didn’t mince any words to what Azadi meant to him. The freedom to have your rights, the right to education, the right to clean water and the right to speak your mind.

(Found a recording of Jibran’s words thanks to Hiba Moeen)

We then turned to Jehangir Khan, the Squash legend as he spoke about the freedom his squash career brought to him. How as a sickly child he was not allowed to play despite being from a family of professional Squash players. How, when his father found him in the courts one day and saw the talent his son had. He spoke of the passing away of his elder brother, a promising squash player due to a heart attack on the court at the young age of 28 and how for a while Jehangir stopped playing because if a fit man like his brother died, what would he a sickly kid be able to do. However, his family convinced him and he went after the championship with a passion to realize his brother’s dreams. And he did so, with 551 unbeaten games. A true behemoth in the world of Squash. His azadi was the ability to achieve something in memory of his brother.

Shehzad Roy, singer and musician turned Social Activist, termed Azadi as the freedom to love his country despite everything. When you fall in love with someone you don’t leave them because they have flaws. Despite majority of his family being abroad and asking him to leave, he still is a Pakistani citizen and lives here because he loves this nation.

Saba Gul, CEO of Popinjay, a high street accessories brand in the US which combines a for-profit model with social entrepreneurship and skill development in villages in Pakistan. Saba described her moment of Azadi when she quit a custom-designed tech job which utilized her two MIT degrees, and decided to move back to Pakistan and start the project that eventually became Popinjay. While I had met Saba several years before when Popinjay was known as Bags for Bliss, I never really had a chance to talk to her about how it is structured. I am hoping to get a chance to communicate more with her so I can understand and also maybe get some ideas for Ihsaas Trust, a microfinance and social uplift organization I happen to be a Trustee of. Unfortunately, Saba left the venue right after the panel and I was unable to talk to her. So that goes on my things to do I guess.

Unfortunately, all of the panelists were not there for the refreshments part of the event (though Jehangir Khan sahab did stick around for some photos with us). Thus, unfortunately I was unable to really talk to any of them in detail (guess they were available in the earlier “networking” time slot pre-event which I missed). I did get a chance to talk to Adnan Bajwa, the brand manager, and found him really passionate about the campaign and his brand.

IMG_0745(DiscoMaulvi with Squash Legend Jehangir Khan)

The evening was capped with some scrumptious bun kababs and aaloo cholas. The best refreshment I have seen at a blogger event so far. So kudos to EBM for that🙂.


(I am missing from this bloggers pic as I was busy eating the yummy bun kababs…. LOL)

#Hot Secret Revealed! Infinix Pakistan to launch new Smartphone

The #HotSecret has been revealed

The #HotSecret that was promoting is the launch of a smartphone by Infinix Pakistan.


Looking at the offerings by Infinix on their website, we see some amazing design and specs. Now what needs to be seen is what the price range is for their phones. Will it be extremely high end in the category of Samsung and HTC or will it give the more economical brands like Q-Mobile, Voice, and Rivo a run for their money?

The advert for the first phone to be launched promises amazing battery life. Two days battery in a smartphone? Wow!!

Some leg work has led to the conclusion that the phone being launched is the Infinix Hot Note X551.


My guess is it will retail at PKR 11,499/- in Pakistan. If it does it will blow Q-Mobile right out of the market!

Well Daraz, tell us this #HotSecret already!

Twitter, Facebook, and Instagram have buzzing with the #HotSecret tag these last 3 days. Something is being launched by Daraz.Pk and they are trying to be a tease about it.


The advertisement on the website (which is extremely lewd and suggestive and hence not going to be posted on this blog), sort of gives it away. It has to be a phone or some kind of electronic device.

Ofcourse the folks on Social Media had some funny stuff tagged on the trend:

So what exactly is this #HotSecret?

OK Baba OK! I will tell you! Daraz is launching a new smartphone! For more details keep checking

Engro Corporation — I Am The Change

“Indeed, Allah will not change the condition of a people until they change what is in themselves” (Quraan 13:11)

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Many of us are prone to complain and moan; about how our country is going in the doldrums the government is corrupt and inefficient, the people are uneducated, the roads are filthy, there is poverty all around, etc. However, very few realize that the change that they are seeking will come from none but themselves. Luckily for Pakistan there are many who decided to stop complaining and become agents of change.

In 2012, Engro Corporation launched a small initiative to recognize these true stalwarts of society who have worked tirelessly to improve access to education, health-care and livelihoods for Pakistan’s poorest of the poor.The initiative aims to collaborate with the corporate and the philanthropic sector of the country and help individuals and institutions who are pioneering initiatives to improve lives across the spheres of Livelihoods, Education and Health.

I Am The Change (IATC) celebrates those who decided it wasn’t enough to moan and groan but to start the rebuilding of our nation one brick at a time. These heroes would have served their causes without fame and recognition but to magnify these causes we need to highlight them, to support them, and to spread their deeds far and wide.

I had the opportunity to meet some of these heroes last year during a bloggers meet that Engro organized at T2F. This year, I was invited to the awards ceremony by Xenith Public Relations, along with very limited people from the Social Media community. I wish there had been more of Social Media representation at the dinner who could have spread the word far and wide through our collective ‘pens’.

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The event was an extravagant affair, some may even call it a bit over-indulgent. However, as a Trustee of a charitable trust (Ihsaas Trust), I understand to some extent why Engro wanted to splurge on it. The ugly truth is that money attracts money. The dinner was for the high and mighty of society, a bid to attract them and to get them to fill out pledge forms to support this cause of highlighting the heroes of society. And sadly those type of people don’t show up to eat daal chawal outside your local masjid. However, I still think the event could have been equally grand with a little less spent on decor, food and ‘shashkay’. For 10% saved off the cost of the event, we could change several lives at Ihsaas Trust or any of the IATC award winners.

This year’s recipients included the Azat Foundation in the category of education, working to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others.

In the category of Livelihoods, the award was given to Orangi Pilot Project that continues to focus on urban development and works with the underprivileged in the arena of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. The winner in the category of Health was Child Life Foundation (CLF) — an NGO providing comprehensive child health care services from emergency care to prevention. CLF provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.

1 IATC May 20152 IATC May 2015 3 IATC May 2015 5 IATC May 2015

Previous winners of the IATC Awards in the various categories include organizations such as The Dream Foundation; The Garage School; Patients Welfare Association; Karachi Vocational & Training Centre; Child Aid Association; KhwendoKor (Peshawar); Akhuwat (Lahore).

CEVMK8yVAAAU1oTSpeaking at the occasion, Ali Ansari – outgoing President & CEO, Engro Corporation said, “We strongly believe in empowerment of communities by highlighting change agents who are working in high-impact areas such as education, health and livelihoods. Pakistan has a growing young population which will be in need of job opportunities. Coupled with the fact that half of the country cannot read or write and up to 25 million children not having access to school, the country is faced with an education, health and livelihood emergency. In this scenario it is imperative that we join hands to empower agents of change who are working to improve these social issues – IATC is a partnership platform that creates awareness and provides recognition to the unsung heroes from across Pakistan in order to support and multiply their efforts.”

The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.


The evening included Ayesha Tammy Haq moderating a panel discussion with Ali Ansari and representatives from the corporate sponsors: Abrar Hassan from National Foods Limited, Kimihide Ando from Mitsubishi, and Zohair Sharif from Asiatic Public Relations representing Coca-Cola.

The one message that I found very useful from Ali Ansari’s speech was:

Corporations have slowly now realized that one solution that the world is looking for is Social Change. And that CSR is not just about lip service and throwing money at causes, but getting involved and really fostering change. Engro Corporation is on the right path with the I Am Change initiative. Let’s hope that more and more corporates join in to spark off a domino effect.

An evening of fun & frolic with Peek Freans Rio

As a parent, one is always on the lookout for opportunities to take the kids out to something fun and exciting out of the routine. Thus, when I got the invite from Asiatic Public Relations to the Rio Fun Carnival, I immediately whatsapped the invite to my kids’ secretary (AKA Mrs DM) to check on their busy schedule.

“We have a play date at a friend’s house in the evening.”

Ah! Just my luck. There goes my chance to spend some quality time with ’em! And I was a bit behind on my hours logged as a cool dad since the previous weekend I had been tied up with accompanying Ustaadh Adnan Rashid, while he was in Karachi for AlKauthar Karachi‘s workshop Signs of The Hour. And I had another meeting/dinner coming up on Sunday night.

The phone beeped and it was Mrs DM. The kids wanted to skip the play date and go to the Carnival! Yay!

We were met at the gate by APR folks who guided us through to the special area where the evening festivities were to take place. There were various attractions for the kids like a clown and face painting.


There were also plenty of goodies to be had — popcorn and cotton candy without measure. IB (my elder son) must have had atleast 5 of those cotton candies!). And ofcourse there were plenty of ticky packs of Rio — Pakistan’s Favorite Cream Biscuit — for all to much on.


Even I dived into a pack.


We had some very young participants to the carnival too…

The evening’s festivities were conducted by the entertaining and hilarious Khalid Malik, who can get kids as involved as he can adults. Incidentally, I first met Khalid at a trip to the beach that APR organized on behalf of Coke and our paths have crossed many a times since.


Speaking on the occasion, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), the makers of Peek Freans RIO, stated, “When you think of Peek Freans RIO, you think of the fun-filled and flavourful experience it provides, especially for children, as they are the main target consumers of this product. We at EBM strongly believe that an essential part of growing up is to have an active lifestyle, and our event is aimed to bring home this message in a fun way.”


Prizes such as X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers were given throughout the evening to winners who were chosen earlier through a competition that required people to text unique codes printed on Peek Freans RIO packs to a designated number. There were some very happy kids from all over Karachi that evening with big gift boxes.

The evening festivities also included a great juggling performance and a magic show that had the kids (and their parents) thoroughly entertained.


And this carnival seemed to have something common with the melas of Bollywood fame…

And once all the fun and frolic inside was over was all over, we had the opportunity to us free passes to some of the rides in the amusement park.

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All in all the evening was filled with fun and excitement. A much needed family evening of fun courtesy English Biscuit Manufacturers (Private) Limited.


Truly Pretty Shades of Summer by Afshan Saira

Glimpses Stolen

With the scorching heat and the humid weather of Karachi, trendy women are always on the look-out for light tints and shades within classy fabrics. And now that Ramzaan hits our land during the hottest of days, there is growing need of summery touch in designer collections.

Afshan Saira’s ‘Pretty Shades of Summer’ is a classic collection of lace tunics and coats with embellishments, foil and screen printed shirts, beautifully embroidered cotton net kurtas and much more. The inspiration for the collection comes from the delectable flowers and colors we see in summers. The collection will be exhibited on the 9th of May, 2015 in DHA for all fashion freaks who would like to wear trendiest stuff to Iftaar parties and Eid get-togethers.

Details of the exhibition are as follows:

Date: 9th May, 2015
Day: Saturday
Timings: 11 am to 8 pm
Venue: 104/II, 7th Commercial Street…

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Sermons of DiscoMaulvi

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